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Suppose you are a marketing manager of a top-ranking multinational company in Bangladesh. As a marketing manager, you are to perform so many duties and responsibilities. (a) What do you mean by expanded responsibilities of a marketing manager? (b) Can you mention the basic roles and responsibilities of a marketing manager?

Suppose you are a marketing manager of a top-ranking multinational company in Bangladesh. As a marketing manager, you are to perform so many duties and responsibilities. 

(a) What do you mean by expanded responsibilities of a marketing manager? 

(b) Can you mention the basic roles and responsibilities of a marketing manager?

Answers: 

(a) The expanded responsibilities of a marketing manager refer to the diverse set of duties and functions that a marketing manager is expected to perform to ensure the success of the company's marketing efforts. Marketing managers are responsible for the planning, development, and execution of marketing strategies that are aligned with the overall business goals and objectives. They are also responsible for managing the marketing team, allocating resources, and ensuring that the marketing campaigns are successful.

Marketing managers are expected to be innovative and creative, able to identify and respond to emerging market trends, and adapt their strategies to meet the changing needs of customers. They must also be able to analyze data and use it to make informed decisions about marketing strategies, budgets, and resource allocation.

 

(b) The basic roles and responsibilities of a marketing manager include:

  1. Developing marketing strategies and plans that are aligned with the company's overall business goals and objectives.
  2. Conducting market research to understand customer needs and preferences, and to identify new market opportunities.
  3. Developing marketing campaigns and initiatives that effectively communicate the company's products or services to target audiences.
  4. Allocating marketing budgets and resources, and managing the marketing team to ensure that campaigns are executed effectively and efficiently.
  5. Analyzing marketing data and using it to make informed decisions about future marketing strategies and initiatives.
  6. Building and maintaining relationships with key stakeholders, including customers, vendors, and partners.
  7. Monitoring market trends and competitor activities, and adapting marketing strategies accordingly.
  8. Collaborating with other departments, such as sales, product development, and finance, to ensure that marketing efforts are aligned with overall business objectives.

 

Copyright @Anisur Rahman

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