Strategic Management

Discuss the importance of expanding the scope of strategic fit across the supply chain.

Expanding the scope of strategic fit across the supply chain is of great importance for businesses in today's complex and dynamic market environment. Strategic fit refers to the degree to which a company's resources, capabilities, and competitive strategies are aligned with the opportunities and challenges presented by its external environment. Traditionally, strategic fit has been viewed from a narrow perspective, focusing primarily on internal operations and capabilities. However, as supply chains have become increasingly complex and interconnected, it has become clear that a company's strategic fit cannot be fully realized without considering the broader supply chain context. Expanding the scope of strategic fit across the supply chain means considering how a company's strategy aligns with its suppliers, distributors, and other partners in the supply chain. This requires a more collaborative and integrated approach to supply chain management, where partners wor...

Suppose you are a marketing manager of a top-ranking multinational company in Bangladesh. As a marketing manager, you are to perform so many duties and responsibilities. (a) What do you mean by expanded responsibilities of a marketing manager? (b) Can you mention the basic roles and responsibilities of a marketing manager?

Suppose you are a marketing manager of a top-ranking multinational company in Bangladesh. As a marketing manager, you are to perform so many duties and responsibilities. (a) What do you mean by expanded responsibilities of a marketing manager? (b) Can you mention the basic roles and responsibilities of a marketing manager? Answers: (a) The expanded responsibilities of a marketing manager refer to the diverse set of duties and functions that a marketing manager is expected to perform to ensure the success of the company's marketing efforts. Marketing managers are responsible for the planning, development, and execution of marketing strategies that are aligned with the overall business goals and objectives. They are also responsible for managing the marketing team, allocating resources, and ensuring that the marketing campaigns are successful. Marketing managers are expected to be innovative and creative, able to identify and respond to emerging market trends, and adapt ...

Identify the three key supply chain decision phases and explain the significance of each one.

The three key supply chain decision phases are strategic (Design) , tactical (Planning) , and operational. Each phase plays a critical role in the effective management and optimization of the supply chain. 1. Strategic decision (Design) phase: The strategic decision phase is focused on long-term planning and setting the overall direction for the supply chain. This phase involves high-level decision-making that affects the entire supply chain, such as choosing suppliers, determining manufacturing locations, and deciding on transportation modes. The significance of this phase is that it sets the foundation for the entire supply chain, ensuring that it is aligned with the overall business strategy and goals. 2. Tactical decision (Planning) phase: The tactical decision phase is focused on medium-term planning and translating the overall supply chain strategy into specific plans and actions. This phase involves decisions related to inventory management, p...

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