Question: Explain the push/pull view of supply chain processes. The push/pull view of supply chain processes is a framework for understanding how products move through the supply chain. The push/pull view considers two broad categories of processes: push processes and pull processes. Push processes are driven by forecasts and are typically used to create a supply of goods in anticipation of customer demand. In other words, the supply chain is "pushing" products towards the customer, based on a prediction of what they will want. This approach can be useful for products that are predictable and have stable demand, such as basic commodities or staple goods. Pull processes, on the other hand, are driven by customer demand. They are used to replenish inventory in response to actual customer orders. In this case, the supply chain is "pulling" products in response to customer demand. This approach is more suited to products with less predictable demand, such as seasonal o...
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