Describe briefly strategic marketing orientation and how it differ from other concept.

Describe briefly strategic marketing orientation and how it differ from other concept.

Answer:

Strategic marketing orientation is a business approach that focuses on developing and implementing marketing strategies that are aligned with the overall business strategy and objectives. This orientation places the customer at the center of the marketing strategy and emphasizes the importance of understanding and meeting the needs and wants of the target market.

Strategic marketing orientation differs from other marketing concepts, such as production orientation, sales orientation, and product orientation, in the following ways:

Customer focus: Strategic marketing orientation places the customer at the center of the marketing strategy, while other concepts focus on production, sales, or product.
Long-term perspective: Strategic marketing orientation takes a long-term perspective, focusing on building customer relationships and creating value over time, while other concepts may have a short-term focus.
Integrated approach: Strategic marketing orientation takes an integrated approach to marketing, aligning marketing strategy with overall business strategy and working across departments to achieve common goals, while other concepts may have a more siloed approach.
Emphasis on market research: Strategic marketing orientation emphasizes market research to understand customer needs and preferences, while other concepts may rely more on intuition or past experience.

In summary, strategic marketing orientation is a customer-focused, long-term, integrated approach to marketing that emphasizes market research and aligning marketing strategy with overall business strategy. It differs from other marketing concepts in its customer focus, long-term perspective, integrated approach, and emphasis on market research.

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