Skip to main content

Describe briefly strategic marketing orientation and how it differ from other concept.

Describe briefly strategic marketing orientation and how it differ from other concept.

Answer: 

Strategic marketing orientation is a business approach that focuses on developing and implementing marketing strategies that are aligned with the overall business strategy and objectives. This orientation places the customer at the center of the marketing strategy and emphasizes the importance of understanding and meeting the needs and wants of the target market.

Strategic marketing orientation differs from other marketing concepts, such as production orientation, sales orientation, and product orientation, in the following ways:

  • Customer focus: Strategic marketing orientation places the customer at the center of the marketing strategy, while other concepts focus on production, sales, or product.
  • Long-term perspective: Strategic marketing orientation takes a long-term perspective, focusing on building customer relationships and creating value over time, while other concepts may have a short-term focus.
  • Integrated approach: Strategic marketing orientation takes an integrated approach to marketing, aligning marketing strategy with overall business strategy and working across departments to achieve common goals, while other concepts may have a more siloed approach.
  • Emphasis on market research: Strategic marketing orientation emphasizes market research to understand customer needs and preferences, while other concepts may rely more on intuition or past experience.

In summary, strategic marketing orientation is a customer-focused, long-term, integrated approach to marketing that emphasizes market research and aligning marketing strategy with overall business strategy. It differs from other marketing concepts in its customer focus, long-term perspective, integrated approach, and emphasis on market research.



Copyright @Anisur Rahman


Comments

Post a Comment

Popular posts from this blog

Steps in a Customer Value Analysis

       How to Conduct Customer Value Analysis? Steps in a Customer Value Analysis? Customer value analysis is a process of identifying the key attributes and benefits that customers value most in a product or service. It involves gathering data about customer needs and preferences and using that data to improve the value proposition of the product or service. Here are the steps involved in conducting a customer value analysis: Identify the Target Customers: Determine the customer segment that you want to analyze. This could be based on factors such as demographics, psychographics, or behavior. Define Customer Value: Determine what customers value most in your product or service. This could be based on features, benefits, or price. Gather Data: Collect data about your target customers' needs and preferences. This could be done through surveys, focus groups, customer interviews, or other research methods. Analyze the Data: Analyze the data collected in step 3 to ...
Post a Comment
Read more

Explain the push/pull view of supply chain processes. Consider the supply chain involved when a customer orders a book from ‘Rokomari.com’ or "Amazon". Identify the push/pull boundary and two processes each in the push and pull phases.

Question:  Explain the push/pull view of supply chain processes. The push/pull view of supply chain processes is a framework for understanding how products move through the supply chain. The push/pull view considers two broad categories of processes: push processes and pull processes. Push processes are driven by forecasts and are typically used to create a supply of goods in anticipation of customer demand. In other words, the supply chain is "pushing" products towards the customer, based on a prediction of what they will want. This approach can be useful for products that are predictable and have stable demand, such as basic commodities or staple goods. Pull processes, on the other hand, are driven by customer demand. They are used to replenish inventory in response to actual customer orders. In this case, the supply chain is "pulling" products in response to customer demand. This approach is more suited to products with less predictable demand, such as seasonal o...
Post a Comment
Read more

Identify the three key supply chain decision phases and explain the significance of each one.

The three key supply chain decision phases are strategic  (Design) , tactical  (Planning) , and operational. Each phase plays a critical role in the effective management and optimization of the supply chain. 1. Strategic decision  (Design)  phase: The strategic decision phase is focused on long-term planning and setting the overall direction for the supply chain. This phase involves high-level decision-making that affects the entire supply chain, such as choosing suppliers, determining manufacturing locations, and deciding on transportation modes. The significance of this phase is that it sets the foundation for the entire supply chain, ensuring that it is aligned with the overall business strategy and goals. 2. Tactical decision (Planning)  phase: The tactical decision phase is focused on medium-term planning and translating the overall supply chain strategy into specific plans and actions. This phase involves decisions related to inventory management, p...
Post a Comment
Read more